As an online business, your digital presence has an immense impact on the growth and overall success of your law firm. It all boils down to how easily your target customers can find your law firm. Logically, your target audience has to know about your brand before they can do business with your legal practice. That’s where search engine optimization comes in. Performing a simple search engine optimization audit can give a business owner a wide range of valuable information. Such as, how visible your online content is to your target audience, and how well your content is performing.
Imagine your prospective clients googling for information relevant to your law firm. They perform the search and find a ton of results for other law firms that fit their needs. But because your law firm’s digital marketing content wasn't optimized in the best way to not only capture the attention of your target audience but also the search engine algorithm, your digital marketing content is now not yielding the best results it could.
As a top digital marketing agency, we recognize this gap and our SEO specialists will provide the most effective search engine optimization solutions to law firms in need. If your online content isn't yielding your desired business goals, then it's time to take a closer look at your current search engine optimization techniques and partner with experienced SEO experts like GoEngine Marketing!
We are an SEO company with service departments for fundamental ranking factors that Google takes considers when ranking: social media marketing, web design, and advertising. All of these key factors may sound different, but they all play a crucial role in creating and implementing a successful marketing strategy.
Our top commitment as a digital marketing agency is to focus on advertising and brand exposure as a whole, giving you a solid marketing solution. Our committed SEO team will handle the daily tasks of improving your search ranking for competitive keywords in your legal practice. To schedule a no-cost initial consultation with our online marketing experts, contact our full-service digital marketing firm today at (864) 300-0344.
Why Does My Law Firm Need SEO?
Marketing is a fundamental part of improving revenue and attracting more potential clients. Internet marketing is complicated and contains many platforms that can help expand your market reach and brand awareness. But, because of the potential for long-term sustainable results, search engine optimization should be a significant part of your digital marketing efforts.
SEO is one of the few areas of digital marketing that don't need constant advertising spending to continue to yield results. A great piece of SEO content can drive organic traffic to your website for years and will continue to yield results long after you made the initial investment. When you are at the top of Google’s search rankings for multiple keywords, you can continually attract new prospective customers to your website. Search engine optimization can also help you:
- Convert website traffic into leads. The most dependable way to attract high-quality web traffic and eventually convert web visitors into leads is organic SEO. This search-focused strategy can attract potential customers to your website by sending them directly to a call-to-action on a web page with a product page or form submission, all while helping your law firm generate fresh new leads.
- Finding new local customers through search engine optimization in the markets. You must leverage effective local SEO tactics to find the best source of local customers. Today, clients no longer scan local phone books for service providers. Instead, customers go directly to Google or other popular search engines to look for law firms in their area. Do you want to show up at the top of the local search results? If so, GoEngine can help make this happen. Contact our team of SEO experts today for a free SEO consultation.
- SEO offers a great return on investment. Our Atlanta SEO services can help your law firm rank at the top of the first page on popular search engines, such as Google. This online presence will land you quality web traffic that you can convert into loyal customers for your law firm.
Typically, there's no better opportunity than GoEngine's SEO services in terms of ROI. Unlike traditional marketing purchases, search engine optimization will continue to work for you long after your initial investment. That means well-optimized organic SEO can continue to bring in potential customers and provide your law firm with ROI for years to come. However, it's essential to note that buying your way to the top of the first page of search rankings through pay-per-click (PPC) advertising is costly, while search engine optimization can give you the top spot with no need for continued PPC purchases.
Learn More: SEO Tips for Lawyers
What Goes into an Effective SEO Campaign?
Executing a successful SEO campaign is challenging for a law firm without a committed Atlanta SEO expert. Luckily for law firms like yours, our digital marketing agency specializes in Atlanta SEO. We can help you develop a successful Atlanta SEO campaign, generating relevant web traffic for years to come. Our SEO process includes:
Optimizing Your Law Firm's Website
If you have built your law firm's site without SEO techniques in mind, our SEO specialists can fix it! Our SEO firm can help you update and optimize your site, incorporating relevant keywords and SEO-friendly keywords, and quality assets into your website. This will boost your site's search engine presence, resulting in increased traffic. Besides that our web developers will comb through your existing web pages and blog posts and redesign them to hit on the crucial pillars of technical SEO.
Related: Why is SEO Important for Lawyers?
Content Marketing Strategy
Of course, no internet marketing campaign is complete without a solid content marketing strategy. Good content is the driver of SEO results. Content includes text, videos, and images on your web pages. As a result, it’s essential to get it right.
If search engine optimization is a car, then your content is the engine, so if you want to generate results with SEO, you must ensure that your content is well-optimized and high-quality. Keyword research is the gas that gives your content life. A good SEO firm will conduct a keyword audit, find out the keywords and search terms your site ranks for, and suggest topics you should build content around.
Our approach to search engine marketing can help your law firm boost its digital presence on Google, Bing, and other popular search engines. Creating and implementing a successful digital marketing strategy can help you identify relevant keywords that bring your website more relevant traffic.
Identifying and creating your content around these new keywords is the foundation of any effective SEO strategy. A good SEO agency, like GoEngine, can help your brand in building a custom strategy to boost your search engine ranking with high-value national and local keywords.
Why Choose GoEngine as Your Atlanta SEO Agency
Online marketing is one of the most essential ways to promote your legal services. Of course, you want to ensure your digital marketing efforts will yield the results you desire. Gauge the available options and hire a digital marketing agency with a proven track record. As a top SEO company serving Atlanta, our consultants will take your law firm to the next level. Here are some more reasons you should choose GoEngine as your partner:
- Transparent Reporting: You deserve to know what is going on with your projects. Apart from sending detailed monthly reports, we also offer an online client portal so you can see real-time results and track your digital marketing campaigns progress. Also, our SEO company will assign a committed project manager to keep you up-to-date with every update. Our lines are always open in case you have queries about your projects.
- SEO Marketing Strategy Specialists: GoEngine has a team of seasoned SEO marketing experts, each with their own strengths, who work together to come up with the best solutions for your digital marketing campaigns. From our world-class web developers and web programmers to seasoned social media team, SEO managers, and certified PPC experts, expect high-quality results without any delay.
- Honesty and Integrity: This is what separates GoEngine from the rest. We don’t keep secrets from our clients or offer irrelevant search engine optimization services just to make money. As your partner, your success and growth are our biggest priorities. From initial project proposals to presenting reports, our SEO managers will walk you through the SEO process and ensure you understand every detail and solution we execute for your marketing campaigns.
If you’re ready to give take your firm to the next level partnering with a reputable Atlanta SEO company, such as GoEngine can be a great place to start. However, not all search engine optimization providers are equal. GoEngine's experience in online marketing, content writing, website design, and SEO strategy makes us a great partner and a great fit to improve your brand’s awareness and online visibility. Contact our digital marketing experts today at (864) 300-0344 for a no-cost initial consultation.